...how? After Britain's haul of medals at the velodrome in the 2012 London Olympics it was the refrain from those beaten on the track. Riders given hope after the failure during the Track Cycling World Championships.
...not. It shows how far British cycling has come over the last few years that coming away from the 2013 UCI Road World Championships with one medal was a great disappointment.
...war einfach zu gut. Sir Bradley Wiggins could do no more in his attempt to win the World Championships Time Trial. Tony Martin was just on another level.
...couldn't get any better for British cycling. On a mountain that has had a major impact on British cycling, Chris Froome chose the biggest stage to make his biggest statement. If this really was a yellow winning ride then it couldn't have been more emphatic.
...stage victory. After stage 13 from Tours to Saint-Amand-Montrond we saw the old Mark Cavendish, not the the grumpy old man looking for answers, but the chirpy young pup buzzing about his team.
...it really happened folks. Marcel Kittel came from behind to beat the Manx Missile, Mark Cavendish, on stage 12 of the Tour de France.
...in force. They'll always finger the British sprinter as the one in the wrong, especially when he isn't.
...before. Stage 8 on the second Saturday of the 2012 Tour de France in the first trip to the mountains Chris Froome rode to a brilliant stage victory and Sky's team leader took the yellow jersey on a mountain top finish. Exactly the same thing happened on the second Saturday of the 2013 Tour.
...that's a lead out train. Stage 7 of the Tour de France saw the Cannondale team redefine what a lead out train for their sprinter is to set up Peter Sagan for the win.
...for Cav. Five stages in is when Mark Cavendish comes alive in the Tour de France and into Marseilles it's where he picked up the 24th stage win of his career.
...there? Wasn't this meant to be the summer of Australian humiliation? The cricket team in the Ashes, the rugby team against the Lions all while various others were beaten in various other arenas.
...passione. One British cycling hero bowed out early with a bit of an understandable whimper another just underlined his greatness. As Mark Cavendish wins the red jersey in the 2013 Giro d'Italia.
...it's finally some good sense from the corporation. The corporation should have been more honest about Hugh Porter's absence from the Track Cycling World Championships but would he'd have found that much harder to stomach the truth.
...the Track Cycling World Championships. It as after the men could only pick up the silver medal in the team pursuit, well beaten by the Australians in the final, that it hit rock bottom. The all conquering Olympic squad were dead and buried.
..fighting all the way. In her preprepared retirement speech the Welsh cyclist gave it both barrels and then reloaded to fire off a few more direct hits.